Both are all-in-one CRM and marketing platforms. Here’s how they compare on price, setup and fit for a small or growing business, including when HubSpot is the better choice.
The Short Answer
If you’re a small or growing business that wants one system set up for you, month to month, Agora usually costs less and gets you running faster: plans start at $297 a month with onboarding included.
If you have an in-house marketing team, need enterprise reporting and permissions, or depend on HubSpot’s large app marketplace, HubSpot is the stronger choice.
| Agora Suite | HubSpot | |
|---|---|---|
| Price for full marketing automation | $297 to $997 a month, by plan | Marketing Hub Professional: $800 a month billed annually, or $890 a month |
| Contract | Month to month on all standard plans | Professional’s $800 rate is tied to an annual commitment |
| Onboarding | Included, no setup fees | $3,000 one-time onboarding fee on Professional |
| Users | Unlimited users on Premiere and Elite | 3 seats included on Professional; more from $45 a month each |
| Contacts | 2,500 on Starter, 10,000 on Growth, unlimited on Premiere and Elite | 2,000 marketing contacts included on Professional |
| Setup | Configured for your industry by our team | You build it, or use HubSpot onboarding or a partner |
| What’s in one subscription | CRM, email and text marketing, calendars, pipelines, payments, websites and funnels, reviews, social planning and courses, by plan | Sold as separate hubs (Marketing, Sales, Service, Content, Commerce), each priced on its own |
| Ecosystem | QuickBooks, Stripe, Google, Slack, Zoom, Shopify, Zapier and more | One of the largest app marketplaces in the category |
| Free option | Free demo and consultation | Free CRM tools |
HubSpot figures are from hubspot.com/pricing as listed on 10/19/2026 and change often; check HubSpot for current plans. Agora figures are from our pricing.
$800 a month on an annual plan plus the $3,000 onboarding fee, for 3 seats and 2,000 marketing contacts.
$697 a month, month to month, with unlimited users and contacts, and onboarding included. Less with annual billing.
$497 a month, month to month, with up to 10,000 contacts, pipelines, reviews and social, and onboarding included.
Before taxes, add-ons and usage-based text and email on either platform.
FAQs
For most small businesses, yes. HubSpot Marketing Hub Professional, the tier that adds omni-channel marketing automation, is listed at $800 a month on an annual plan, plus a $3,000 onboarding fee, for three seats and 2,000 marketing contacts. Agora’s plans run $297 to $997 a month, month to month, with onboarding included and unlimited users on Premiere and Elite.
No. HubSpot offers free CRM tools; Agora is a paid, fully configured system. The demo and consultation are free, and every plan is month to month, so you can cancel anytime.
Yes. Our onboarding team maps your current setup, then builds your CRM structure, pipelines, automations, templates and integrations in Agora. Most businesses are fully operational within 30 days.
Agora connects with QuickBooks, Stripe, Google, Slack, Zoom, Shopify, Zapier and more. See the full list on our integrations page.
Companies with an in-house marketing operations team, enterprise reporting and permission needs, or a heavy reliance on apps that connect only to HubSpot. If that’s you, HubSpot is likely the stronger choice.
Book a free demo and we’ll map your current tools against Agora, line by line, so you know exactly what you’d replace and what you’d save.
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